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Doing a keyword research for your website is a tedious task. But this process can be smoothen if you know the key elements of website keyword research.

For starters, you'll need to determine your specific niche. What product or service sets you apart from your competitors? So if you have a website about children's book club, then your goal is to find keywords that can target your audience. For example, you can type into Google or other search engines keywords like "children's book club" or "book club for children". Keywords are what your target audience search for when they go to search engines.

Use a keyword research tool. This is needed so that you can do this kind of research. You may want to use the tool for Google. Just key in your website name or the keywords or phrases that you want to research on. You will be given a list of keywords and you can sort it globally or locally.

When you do your keyword research, avoid focusing on keywords with the highest total searches monthly. Those long tail keywords or those specific phrases may get fewer searches but they have the higher conversions compared to those that have the highest searches per month. This is because prospects are looking for specific things or specific items that they are planning to buy.

Looking at the given example, "children's book club", you can see that the most search keyword is "short kid's stories". This keyword phrase is a general search that seeks to find stories online and not what the example keyword would want to target. Try to look down below, you can find longer tail keywords like "children's book of the month" or "buy children's book". These are more targeted keywords. These both have significantly less searches, but are more targeted and will likely have higher conversion rates. Although longer-tail keywords are often the less popular keywords, they are responsible for quality online traffic!

You'll also want to ensure you aren't focusing your efforts on highly-competitive keywords. These keywords are usually quite obvious and will have too much competition. They will also take longer to get better rankings. Remember, quality search engine optimization efforts take time and are labor intensive. You'll want to make sure you are focusing your efforts on high-quality keywords.

If you're concerned about your keywords and their effectiveness, you may want to utilize a new longer tail website keyword research method. The targeted traffic and increased results will be worth the effort!