Showcasing products through videos can help consumers be aware of what they are paying for. It minimizes the incidence of abandoning grocery carts and can increase conversion rates to as high as thirty percent.
It is probably due to these bases that e-commerce video is growing in popularity. According to data gathered by Forester Research, 65 % of the fifty largest selling traders are currently using product videos in their web sites. Aside from that, about 40 % of the smaller businesses are contemplating the addition of videos on their own sites.
Luckily, the inclusion of a product video does not take a rocket scientist, provided that your video has already been shot and edited. All you need is a video hosting site like YouTube and you are ready to go. Their services are for free as long as you register for an account. Many are using the aforementioned site, which means that it is so user friendly that uploading your videos should not be a problem. Having links to these sites will draw more Internet traffic to your site because they have powerful search engines.
In fact, you can make the videos yourself. You just need a camcorder and some adequate lighting. But if your products are sophisticated, it is good to invest in professionally produced videos. This is since the products themselves should reflect on the online store. You dont want to provide product videos that were shot on a garage by an amateur. There are professional video producers on the Internet.
E-commerce videos are more than just producing little movies for your products and services. There is the design of your web site, which is more than just creativity, but also a mix of consumer psychology. Video positioning in relation to the arrangement of images and texts on your web page and the size of the video, which affects the loading, or streaming of the videos, captures the attention of the viewers.
In a report made on a number of product videos posted on more than 50 different shops on the web by a video solution provider for e-commerce, it was discovered that videos with a 480 x 720 pixel resolution were viewed more than videos with 250 by 140 pixels in resolution. And sites with product videos have 10 % more visitors than those pages without them.
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