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Social CRM uses cloud technology as a way to interconnect people using a variety of social networking sites. If you aren't up on all the latest in computer technology then cloud computing may not be a term you are familiar with. Cloud computing simply defined, uses one central area, the cloud, that contains all the software required to access a bunch of different computing applications. This allows users of social networking sites, business and sales sites and other types of computer applications to simply and easily share information without a bunch of incompatible systems. Think of the cloud as a master interface and application storage area, allowing everyone using a huge variety of software applications access to the same information without additional programs. A social CRM blog takes advantage of this technology.

So, you may be thinking, what does this cloud computing have to do with blogging? The answer is simple; it allows you to use a social CRM (Customer Relationship Management) blog to attract new readers, customers and your target audience all with ease. Unlike simply posting a blog online on an obscure website that is way down in the rankings, this type of blog opportunity allows you to instantly notify a huge range of people about the posting of the blog as well as how to find additional information. Imagine if you post a blog and immediately you can Tweet, Facebook and post on LinkedIn a quick little note with a hook to get people to go to your website and read. Not only will this help your website on the search engine ranking but your information will be read and shared by literally hundreds if not thousands of social network connections. Of course the catchier and interesting you make the hook the more your information will be re-posted and Tweeted.

Social CRM blogs do need to be carefully constructed, as do the posts to your followers and fans. They should not appear to be a full court press sales copy as this is both irritating and very off-putting for most individuals using social networking sites. They want something that gives them something; not an article that just wants to make a sale. Blogs that provide information on actual experiences, real world examples and proven research as well as information about your service and product are much more likely to draw visitors to your site.

A social CRM blog is a perfect way to position yourself as an expert within your given field. You can provide relevant, timely and interesting materials to your website and immediately provide Tweets, posts and notices of new information to your website. Even if you aren't the only expert in the field advertising through social networking careful choice of your words, especially on Twitter which only allows 140 characters, will definitely keep your website fresh and updated, allowing more and more people to become familiar with what you are offering. Traditional business models that leave websites stagnant for months and years gradually fall down through the rankings as the information becomes outdated, obsolete or simply no longer relevant. Through careful selection of social media trends you can also tailor your blog to what is important that very day, giving you a definite edge over the competition.

If you aren't a writer or if a social CRM blog just seems overwhelming there are options for hiring a consultant or company to handle this for you. For a very low cost you can have a blog ghostwritten and posted, with Tweets and posts to advertise to your website all part of the package. You never know, you may just find the company you want through a social networking site.